Introduction

Due to language differences in some countries, a special logo version must be designed when in a translation to local language is needed. In this section it is shown with an arabic logo as an example. The rules apply to all relevant countries that must have a local translation of the logo. 

Colours

 

C XX M 80 Y 00 K 10	C 00 M 00 Y 00 K 00	C 00 M 00 Y 00 K XX

Variants of logotype usage

Primary logo

WithOUT payoff

With payoff

 

Examples

 

Local logo shown first

Some countries have strictly rules about local logo should be shown first and in these cases logo should look like this and always be approved by JYSK HO. 

Example

 

 

 

Secondary logo

Used on dark backgrounds or a dark blue background

Without PayOFf

With payoff

Examples

Never change the logo colours

 

Never change the dimensions of the logo

Logo for store front

Please see the store front manual section for dual logos: https://jyskblueline.com/store-front-manual-dual-logos 

Social media profile pictures

Below you can see examples of profile pictures for all Social Media. 

Facebook:

 

Instagram:

 

Linkedin

 

Twitter

 

 

Social Media logo usage examples

Facebook

Primary logo:

Secondary logo:

Instagram

Primary logo:

Primary logo:

Logo exceptions

A white "bar" can be used on images, where the primary and secondary logo are not fully visible. This solution should only be used as a last resort, when there are no other images available.

Campaign paper

Front page:

Instore

Outdoor Banner:

Primary logo usage

Secondary logo usage

Advertisements

Outdoor Banner:

Primary logo usage

Secondary logo usage

 

Flyer:

front

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